Messages from kantar

KANTAR is a data and evidence-based agency that provides insights and actionable recommendations to clients worldwide. They have over 90 markets globally, with complete understanding of people's behavior, feelings, thoughts on a local level as well as global levels. Based in London England since its founding in 1992 they now employ approximately thirty thousand employees across one hundred countries working various research disciplines including social media monitoring advertising effectiveness consumer shopper behaviour public opinion etcetera. KANTAR has several offices around the world such as Kantar Profiles which also operates from Vancouver Canada where it services more than one hundred national multinational brands ranging from financial services automotive beverages alcohol food service entertainment retail fashion among others by providing expertise for growth through deeper understandings of consumers' needs behaviors preferences habits opinions attitudes trends patterns lifestyle choices shopping experiences purchase decisions brand loyalty satisfaction rates customer feedbacks reviews complaints concerns suggestions criticisms expectations demands desires aspirations motivations inspirations values beliefs culture ethnicity demographics psychographics geography technology digitalization innovation creativity design aesthetics quality affordability accessibility convenience reliability sustainability ethics morality responsibility transparency accountability security privacy safety health wellness education knowledge information communication collaboration participation engagement empowerment advocacy justice equality diversity inclusion human rights environmentalism conservation animal welfare philanthropy volunteering community development corporate citizenship governance leadership management strategy planning execution measurement evaluation optimization transformational change adaptation resilience agility competitiveness profitability productivity efficiency scalability differentiation value proposition branding marketing sales distribution logistics supply chain operations finance accounting legal compliance regulation risk management insurance cybersecurity intellectual property patents trademarks copyrights trade secrets innovations inventions R&D partnerships alliances mergers acquisitions divestitures joint ventures startups entrepreneurship incubation acceleration mentoring coaching training learning continuous improvement excellence best practices standards benchmarks awards recognition celebrations events conferences seminars webinars publications reports white papers case studies testimonials success stories etcetera all aimed at helping organizations succeed amidst an extraordinary world full of challenges opportunities uncertainties complexities ambiguities disruptions transformations transitions crises emergencies disasters conflicts wars pandemics recessions depressions inflation deflation stagnation volatility unpredictability ambiguity complexity uncertainty vulnerability fragility interdependence interconnectedness diversity plurality globalization localization digitalization innovation creativity design aesthetics quality affordability accessibility convenience reliability sustainability ethics morality responsibility transparency accountability security privacy safety health wellness education knowledge information communication collaboration participation engagement empowerment advocacy justice equality diversity inclusion human rights environmentalism conservation animal welfare philanthropy volunteering community development corporate citizenship governance leadership management strategy planning execution measurement evaluation optimization transformational change adaptation resilience agility competitiveness profitability productivity efficiency scalability differentiation value proposition branding marketing sales distribution logistics supply chain operations finance accounting legal compliance regulation risk management insurance cybersecurity intellectual property patents trademarks copyrights trade secrets innovations inventions R&D partnerships alliances mergers acquisitions divestitures joint ventures startups entrepreneurship